« The Creative Industries are the emergence of new value chains and dynamics at the intersection between knowledge, creativity and technology.
The approach relates to the paradigm of service innovation, emphasising how firms exploit new technologies in order to develop new products and services, new channels to market, new business processes,
new organisational structures and new business models. Markets are evolving, new strategic partnerships are developing and previously held concepts, such as the distinction between the manufacturing and service
sectors, are being blurred, if not overturned. »
The European Creative Industries Alliance